Unit 1
Marketing and Pharmaceutical Market
NotesPDF · 442 KB
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Find Pharma Marketing Management notes for B.Pharm Semester 8. Browse the available notes PDFs, video lessons and revision questions below and choose the unit or chapter you want to study.
Complete unit or chapter notes PDFs
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Unit 2
Product Decision
NotesPDF · 351 KB
Unit 3
Promotion
NotesPDF · 329 KB
Unit 4
Marketing Channels and Sales Representatives
NotesPDF · 438 KB
Unit 5
Pricing and Emerging Concepts in Marketing
NotesPDF · 372 KB
Video lessons
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Unit 1Marketing fundamentals3 videos
Marketing vs selling and the marketing environment | Pharma marketing | B Pharm 8th sem
Industry analysis and consumer buying behaviour | Pharma marketing | B Pharm 8th sem
Pharmaceutical market analysis, segmentation and targeting | Pharma marketing | B Pharm 8th sem
Unit 2Product decisions1 video
Product decisions in pharmaceutical marketing | Pharma marketing | B Pharm 8th sem
Unit 3Promotion1 video
Promotion mix, advertising and personal selling | Pharma marketing | B Pharm 8th sem
Unit 4Pharmaceutical marketing channels2 videos
Pharmaceutical marketing channels | Pharma marketing | B Pharm 8th sem
Professional Sales Representative (PSR) | Pharma Marketing | B. Pharm 8th Sem
Unit 5Pricing2 videos
Pharmaceutical pricing, DPCO and NPPA | Pharma marketing | B Pharm 8th sem
Rural, industrial and global marketing | Pharma marketing | B Pharm 8th sem
PYQ & Important Questions
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Previous Year Questions
PYQs for this subject will be added later.
Important Questions
Original subject-specific practice questions for revision.
- Explain market segmentation and targeting in pharmaceutical marketing.
- Discuss product life-cycle decisions and the role of branding.
- Compare promotional approaches and the ethical responsibilities of medicine promotion.
- Explain the functions of pharmaceutical distribution channels.
- Discuss factors influencing pharmaceutical pricing and responsible marketing decisions.
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